In this Chill episode, Overdose’s Andrew Potkewitz chats with ecommerce powerhouse Alicia Radabaugh, covering growth, digital transformation, marketing, operations, the partner ecosystem, and what’s on tap for 2021.

Getting to know Alicia Radabaugh

Alicia works across multiple brands—she’s Head of Commerce at both 11 Honoré and Thirteen Lune and is Founding Partner at City Shoppe. A collaborator and a connector, Alicia does what she does always with a sense of purpose.

When Alicia tells Andrew a bit of her backstory, particularly her career progression which has seen her rise from waitress, to bookkeeper, to total legend in the ecommerce world, we see how she gravitates towards conscience-led commerce­—the new breed of business where breaking barriers, inclusivity, and a sense of duty are what matters.