It does not matter if you're a salesperson or not, you're constantly selling.  As a parent, you're selling values, nutrition, habits, to all your kids.  Selling is much more obvious at work, but you are at a disadvantage if you don't truly understand what you're selling.

If you sell jewelry, you're not really selling jewelry.  You are selling a memory, or a keepsake.  You are selling a symbol of love or affection.  Jewelry is just the medium of what you are selling.

Insurance:  You are selling peace of mind and a freedom from worrying about what would happen in worst case scenarios.

Understand?  If you master what you're actually selling, you find new purpose in your daily life.

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