More Than Digital Marketing

030 - Coronation advertising & Aldi vs M&S Rematch


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Join podcast hosts Jack Warne, Luke Stone and Mat Fletcher as they discuss companies using AI to evolve their offerings, Good news from Haribo, businesses capitalising on the coronation and Aldi's ads poking fun at M & S.


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Thank you to James Dawkins for editing the pod each week.


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Links to this week’s topics can be found below:


TikTok Tests New Generative AI Profile Images as it Moves to Align with the AI Trend

https://dailycta.cmail20.com/t/y-l-pykdldd-djldtudidl-d/


ChatGPT can now find you a house

https://www.theverge.com/2023/5/2/23708792/zillow-chat-gpt-plugin-alpha-release


Klarna overhauls mobile app with AI-powered shopping feed

https://www.marketingdive.com/news/klarna-mobile-app-ai-powered-shopping-feed/648792/


Haribo fills social feeds with only happy news

https://www.marketingdive.com/news/haribo-good-news-broadcast-instagram-facebook/648745/



Back for more: Aldi restarts M&S caterpillar cake fight with sucker-punch Coronation ad

https://www.marketing-beat.co.uk/2023/05/02/aldi-ms-caterpillar-coronation/


3 new enhancements for YouTube Shorts

https://searchengineland.com/3-new-enhancements-for-youtube-shorts-403991

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More Than Digital MarketingBy Optix Solutions