In this week's episode I travel to Manchester to visit the phenomenal tour de force that is Paul Iddon. Paul has had a unique career which spans across practicing as an architect running his own office to now running a marketing agency which supports product manufacturers market to architects.

His experience in both terratories provides him with a unique insight into the challenges that architects face both as individual small businesses and as a profession as a whole. In this interview Paul offers some pertinent advice to the profession and how we can collective communicate the value of an architect as well highlighting common mistakes individual businesses make when marketing their services.

In this episode you will learn:

• The most common mistake architects make with their marketing communication
• How to attract clients rather than chase them
• How to detect a 'bad fit' client from the outset

Today's Resources:

http://ai.agency-spring.com