Today’s Office Hours episode focuses on the many ways stereotypes and unconscious biases can make their way into the workplace. Maddie Deane, the SEO Team Lead at Optidge, is a young woman in the digital marketing space, and she discusses her experiences with certain behaviors that seem to question her expertise based on her gender or perceived age.

An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights:

• Maddie, being mostly Gen-Z with some Millennial still there, knows all too well the stereotypes associated with those generations. She has had to fight for respect in the workforce because many have the preconceived notion these generations don’t care about careers or putting in hard work. She views many of the “negatives'' as “positives.” 
• When it comes to countering stereotypes and biases, Maddie’s number one tip - Self Confidence. Avoid using softer language like “I think…” or “it might be…” and use strong, assertive language and posture. She tries to teach this to her mentees and trainees by leading by example. Managers, bosses, and owners can help by setting expectations with new clients of who they will be working with and passing their credibility onto the day-to-day workers by communicating their expertise and confidence in their team to the client. 

Episode Links:

• LinkedIn - Maddie Deane
• Aleyda Solis
• Ann Handley
• Amy Vernon
• Women in Tech SEO
• Books
  • Daring Greatly by Brene Brown
  • Not Nice by Dr. Aziz Gazipure
  • We Were Liars by E. Lockhart

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