Today we discuss the importance of understanding and establishing "response thresholds" for sales prospecting and lead generation.

There are two types of offers - direct sale offers and lead generation offers. Any offer meets a potential buyer along a continuum of evolving interest.

Some prospects will be at the first stages of considering a purchase while others will be ready to write a check.

Serve up offers that match buyers where they are along the continuum of evolving interest. All too often, offers speak to only one type of prospect and/or ask for too much from a potential prospect too early.

The key is casting the right bait at the right time!

Through better understanding of response thresholds, you can meet prospects where they are and boost your overall success with lead generation!

Thanks for listening to this LEGACY episode of Sales Prospecting School.

Be sure to listen to the In Memory of John Stevenot episode of the show at this link: https://bit.ly/2Sk6TBB

Also, check out John Stevenot's posthumously published book Hacking Normal for John's wise words on the virtues of working remotely and living well in the present because the future is not guaranteed. Amazon link: https://amzn.to/35JTMg4

Pick up a copy of Ted Stevenot's B2B sales prospecting book Prospect Factory at Amazon.com: https://amzn.to/3cZYslM

Visit the START HERE page of Ted's website for links to books, articles, podcasts and tons of other great stuff from both John and Ted. https://tedstevenot.com/

Questions or comments? Ted can be reached at: [email protected]

Connect with Ted on LinkedIn: https://www.linkedin.com/in/ted-stevenot/

Thanks for listening and enjoy!

PS. Don't miss the other podcast started by John and Ted Stevenot - The Health & Money Podcast. This show deals with health, money, investing, lifestyle, and rules for achieving retirement success! Show link: https://bit.ly/3d4c8wh