The Modern Musician Show with Colin Thomson

030: Your Essential Launch Sequence with Joel Boggess

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Joel Boggess is the host of the “ReLaunch” show, and the author of the #1 Amazon bestselling book – Finding your Voice. Joel is passionate about sharing fresh ideas, success tips and inspirations through real life stories. He is a “natural” with broadcasting, and he enjoys teaching podcast and radio show hosts on how to book great guests and have engaging interviews. Joel’s vision is that, by May 2017, after 3 years of “ReLaunch”, he would have helped 200,000 listeners to learn to believe in themselves again.

 

Key Take Aways:

 

  • The first people you should call are the people who already know you and like you
  • Be specific about the actions that you need your launch team to take
  • You're only as good as the team that you are able to assemble
  • When putting together a team, do not just send an email blast to your entire list of contacts
  • Instead, be careful and specific about your hand-chosen launch team
  • Get a soft yes initially, thank them, and then tell them that you'll get back to them with more information. What you need is a yes, but don't overwhelm them with steps at that point. Just tell them that you'll get back to them later with the steps that you'll need them to take
  • Start with your current list of contacts, and just go from there
  • Don't decide for your friends whether they will be interested in helping you out. Instead, find out from them
  • Start getting all of this going 2-3 months before you are actually going to launch
  • Make sure that you dedicate focused time on building your team. It is going to be worth it to you for your launch
  • When you recruit people, you want a yes. If you get something like "I'll try," that's ok, but it does not count as a yes
  • Make sure that people can hear the excitement in your voice when you ask them - because that is what is going to get them excited about what you are doing!
  • A common mistake is to wait until after you have launched your project. Don't do it! That's super hard. It's like trying to push a boulder uphill. You're going to be too busy after you launch to be able to make it successful
  • A successful launch is never an accident
  • Just because you have great quality music, does not mean that people will flock to what you are doing

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    Learn more about Joel Boggess:

    RelaunchShow.com

    RelaunchShow.com/Podcasters-Training

    Twitter: @JoelBoggess

    FaceBook.com/FindingYourVoiceRadio

    LinkedIn

     

     

     

    If you would like to be considered for featured artist, email music submissions [email protected]

     

    Shownotes: modernmusician.co/030

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    The Modern Musician Show with Colin ThomsonBy Colin Thomson interviews musicians and entertainers like Bryan Callen and Bobby Owsinski , to get advice on what musicians should be doing today. Tim Ferriss, Seth Godin, and Justin Timberlake should also come on the show, as well as Taylor Swift, Justin