Making It in Asheville

030 - Zach Greenwald of Strength Ratio on Sustainable Fitness, Dealing with Pain, and Connecting with Customers

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In this episode, we interview Zach Greenwald, co-founder of Strength Ratio, a strength-training and Olympic weightlifting gym located in Asheville, NC.

Here's What You'll Learn:

  • The Strength Ratio approach and philosophy
  • How Zach started Strength Ratio (note: it's the opposite of your average gym start-up path)
  • The inverted gym growth model he followed and how it led to their success
  • How pain and emotions are an important part of an athlete's training
  • The single best marketing tactic that has worked for Strength Ratio
  • Why taking the time to care, talk to, and listen to your customers is crucial
  • Strength Ratio's unique follow-up and onboarding sequence
  • Zach's daily routine (work starts at 5 AM)
  • Zach's favorite things to do in Asheville

    • For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/030

    To recommend an interviewee, visit: MakingItInAsheville.com/podcast

    Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.

    Music by Commonwealth Choir

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    This episode was bought to you by The Chop Shop Butchery, Asheville's whole animal butcher shop. To save 10% on a purchase before Thanksgiving of 2019, visit: MakingItInAsheville.com/chopshop

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    Making It in AshevilleBy Making It Creative, LLC | Sarah and Tony Ubertaccio