Stevie Newman is the founder of C.A.K.E Cosmetics, a makeup brand designed for ladies with Indian, Caribbean and African skin tones. C.A.K.E has made it their mission to offer women with darker skin tones an affordable option when it comes to cosmetics.

In this episode, you will learn how to use market feedback, to decide on your first product. Why you should not use photo filters on your Instagram posts, and how to pitch to a major high street retailer like Superdrug

Check out the Show notes for resources, notes, and links from the show. Original Music by MadReal