She Percolates with Jen Hatzung  Danielle Spurge

031: Laura Collins of Pansy Maiden & Stitch Rx


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Find Laura here:
Website // Shop // Facebook // Instagram // Twitter

Laura Collins a handbag designer and the woman behind Pansy Maiden & Stitch Rx. Pansy Maiden was born in the Spring of 2009. A year before, Laura knew very little about the “business” world and very little about designing and sewing bags. What she did know was she wanted her life’s work to mean something. She had spent the last decade fumbling through several career paths hoping that one of them would feel right. Before blowing 30 candles out on her birthday cake, her professions ranged from PBS TV Production Assistant in Indiana, Warner Bros. production intern in LA, Associate Director of an all-girls summer camp in Connecticut, and Executive Assistant to the CEO at a publishing company in Massachusetts. She woke up on my 30th birthday and realized what was missing: a purpose.  

We had a great time chatting with Laura. She shared so much about how Pansy Maiden came to be and how she wanted to it a brand and company that reflected her life beliefs. It wasn't just about making money, it was also about affecting the world positively. She also talks a lot about how her business shifted when she had her daughter, Djuna.

"Now that I've had my daughter I want to do really well in business for myself mainly, but also to show her that someone can have the ability to bring money into the household and contribute in that manner while also building the business and having the ability to work from home. Making the sort of life that you want rather than just settling for what's maybe easiest."

Laura shares with us that she never thought she would start a business and sell things that she makes.  She jokes that she put her self through "Handmade University," where she spent months and months researching how to make Pansy Maiden work.

She describes success for her right now as,

"Working for myself in a creative capacity where I have total control over my own time...and the ability to contribute to our household income."

A big turning point or shift for Laura's business and also how the idea of StitchRx was born was he birth of her daughter. Laura realized the way she was running Pansy Maiden was not sustainable. She had to reevaluate her idea of success as well as reevaluate her business.

"You can't have it all, it doesn't exist...It's all about trying to figure our how you can make it work for you."
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She Percolates with Jen Hatzung  Danielle SpurgeBy Jen Hatzung: Social Media Strategist, Blogger, Military Spouse and Danielle