Elevated Ambition with Sarah Lilly

031: Long Form vs Short Form Content: WHY You Need Both and HOW to Include Them In Your Content Strategy


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In this episode, Sarah discusses the difference between two different types of digital content - long form and short form and why it's crucial for your online brand strategy that you include both.


In this episode we cover:

  • What is long form content vs short form content
  • The pros and cons of both
  • What platforms you need to be sharing your content on
  • How you can utilise both in your content strategy to make creating content super simple
  • How both forms of content work together
  • How to decide what types of content to create
  • The #1 type of content to focus on creating
  • How Sarah utilises this content in her personal strategy
  • Examples for other business owners
  • + more!


This episode is packed full of content creation tips for the small business owner, personal brand or influencer and breaks down the idea that creating social media content is hard.... it's actually really easy when you know how!


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Elevated Ambition with Sarah LillyBy Sarah Lilly