The business guidance over the last few years has felt like someone telling you to sit quietly and wait for rescue. That's not the energy we're bringing, darling. While others are dwelling on how challenging things have been, the agencies absolutely flourishing right now have discovered something powerful: they're not building their empire for someday - they're building it for today. In this empowering conversation, Melissa and Meredith share what it really takes to create a resilient agency that thrives. They're celebrating the end of the "waiting for perfect conditions" era and inviting agency owners to step into a bold new approach that honors exactly where you are right now.

Welcome back to Season 4! After a summer hiatus filled with major life changes - moves, surgery, and business milestones - Melissa and Meredith return with a bold declaration: resilience isn't just a buzzword, it's the foundation of every agency that will survive the next decade. This season opener sets the tone for what's ahead with an honest conversation about building anti-fragile agencies that thrive in uncertainty.

If you've ever wondered...

• How your agency can flourish instead of just surviving

• How certain agencies seem to dance through economic challenges while others struggle

• Whether you're meant to embrace the ever-evolving nature of agency life

...this one's for you.

What to expect in this episode:

• Why waiting for "normal" business conditions is the riskiest strategy of all

• The mindset shift that separates thriving agencies from struggling ones

• How to reframe business ups and downs as intelligence, not failure

• The uncomfortable truth about whether you're suited for agency life

• Practical strategies for building businesses that get stronger during uncertainty

• Why the last five years might be the new normal (and why that's good news)

• How to use resistance and pushback as innovation opportunities

• The difference between surviving change and designing for it

Chapters:

(00:00:00) Why Resilience Matters in Agency Life

(00:06:32) Shifting from Hustle to Sustainability

(00:14:08) Lessons from Setbacks and Failures

(00:22:47) Practical Tools to Reframe Challenges

(00:31:55) Building a Community of Support

(00:40:10) Final Takeaways and Daily Practices

Want To Dive Deeper On These Topics?

• Apply to join our exclusive Agency Darlings Slack Community: agencydarlings.com/community 

• Join our agency advice column: agencydarlings.myflodesk.com/signup

Connect with Melissa & Meredith:

• Waverly Ave: waverlyave.com

• Instagram: instagram.com/waverlyave.co 

• Le Chéile: lecheile.co/contact 

• Instagram: instagram.com/lecheile.co