Dear Video

031 Tell your viewers what to do next with Paul Matthew


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Video for video’s sake is cool and all, but if you want your business videos to serve you well you need to tell your viewers what you want them to do. That starts by knowing who your audience is and which ‘next step’ you want them to take when they consume your content.

Paul works with organizations to tell better stories and engage their audiences through video and he shares some great tips you can use in your business:

  • Why you shouldn’t worry about how long your videos are, but how boring they are
  • How adding closed captioning to your social video can get you more viewers
  • How he turns one long-form video into dozens of pieces of shareable content
  • FREE BONUS CONTENT:

    Get Paul’s Content Atomization Checklist at --> dearvideo.com/atomize-with-paul-matthew

    You can find Paul here:

    PaulMatthewMedia.com

    Paul on LinkedIn

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    Dear VideoBy Peter Preston

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