How do you scale follow-up without scaling headcount?

In this episode of Pitch, Build, Scale, I talk with Jay Johnson, CEO of Click Loop Digital and creator of Alara, about the critical gap in modern lead generation: follow-up that actually converts.

We dig into:

- Why AI-powered voice systems like Alara are changing the game for real estate, legal, healthcare, and recruiting

- The shift from traditional SEO to GEO (Generative Engine Optimization) and what it means for your website

- How to build content that shows up in AI search (LLMO) across ChatGPT, Claude, Perplexity, and Google SGE

- Why lead gen isn't enough—and what happens when thousands of leads hit a wall without systems to handle them

Jay’s cross-industry background in media, real estate, and enterprise digital transformation gives him a unique lens on what it takes to move people - not just pixels.

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📚 Resources

Click Loop Digital: https://clickloopdigital.com

Alara: https://www.alaravox.com

Big North Marketing: https://bignorthmarketing.com

⏱ Chapters

00:00 From Media to AI: Jay Johnson’s Journey

05:45 Why Lead Gen Fails Without Follow-Up

08:30 Barriers to AI Adoption in Healthcare & Legal

13:20 Building Alara: AI Voice That Sounds Human

18:45 What Is GEO (Generative Engine Optimization)?

23:00 LLMO, Content Strategy & the New AI Search

26:00 Is SEO Dead?

29:15 Scaling Tech + Services Without Losing Agility

33:10 Jay’s “Magic Wand” for AI Adoption