Tune into part 2 of our discussion with Author and Entrepreneur, Seth Godin. In this episode Seth discusses an array of topics with the #LearnToWin Team including fear, intentionality, conscious leadership + the one TV show he watches a year.
Seth has written 19 best sellers, was inducted into the Marketing Hall of Fame and continues to motivate and inspire people all over the world with his altMBA program along with his public speaking events.
– Why do we fear, fear?
– The negative impact of television
– Why intentionality matters
– How AI will drive marketing spend
– Filtering by the smallest viable audience
– The need for conscious leadership
Websites:
https://www.sethgodin.com
https://www.akimboworkshops.com
https://altmba.com
https://themarketingseminar.com
Podcast:
https://www.akimbo.link
Blog:
https://seths.blog
Full Episode Transcription:
Todd: (00:00)Beautiful segue into fear. Joe Rogan was, I met him when I was on fear factor and that was another story we can’t get into, but I really gravitated towards your work and your thoughts on fear, right? And fear and I think pushing yourself and getting outside your comfort zone. But on the flip side of the coin, also your book that had by far the most impact on me was the debt. It actually made me break up a partnership with a business partner. So it’s this fearlessness that I have some of in me in certain ways. And then knowing when to not be fearless. So I’m curious to hear your thoughts on why is it so important to confront fears or understand your fears and when do you, when do you decide to push forward and when do you stay back.Seth: (00:50)That’s a great question. I like to dissect the words here. I have never proposed fearlessness. I think fearlessness is really close to recklessness, which is really close to being dead. The fear is there for a reason and you probably can’t even make it go away even if you want to. That’s not a question for me. The question for me is, first of all, why are you afraid of fear as opposed to just listening to fear? Cause if you’re afraid of your knowing you have two fears and you don’t even get near the thing, if you can figure out which part of it you’re afraid of and why even if that’s a false signal or a useful signal, it’s a false signal. It’s probably for the other people. And in that moment you have a huge advantage is you realize it’s a false signal and they don’t.Seth: (01:39)And that, you know, just we’ve mentioned email a couple of minutes ago. When did you get your first email, address? Why didn’t you get your first email addre...