What makes Coca-Cola so successful? Is it the product? Or is there something much deeper? In this episode, I unpack the brand of Coca-Cola to discover why the brand has managed to stay relevant for over 150 years.

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References:

Coca-cola infographic (https://www.coca-colacompany.com/careers/who-we-are-infographic)

Coke Ingredients (https://www.coca-cola.co.uk/drinks/coca-cola/coca-cola)

Hilltop advert (https://www.youtube.com/watch?v=C2406n8_rUw)

Holidays are coming advert (https://www.coca-cola.co.uk/stories/holidays-are-coming)

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