Kaitlin Morelli, founder of Verus Collective, has helped leaders and creators unlock their voices for over a decade, through ghostwriting, executive communications, and viral social content. She’s known for blending insight, humor, and relatability to reach millions across platforms.

In this episode, Kaitlin and Nikki chat about a simple but powerful idea: content creation is really just documenting your life, if you’re paying attention. They discuss how to capture authentic moments, tell stories that resonate, and use your own experiences to build meaningful connections online.