During the 32nd episode of On Purpose, host Alex Beadon, sits down with Alex Wolf, the original founder of Boss Babe, to discuss what it takes to become a marketing prowess and social media success. The two discuss the direction of direct consumer marketing and how people can form a brand that makes a difference.

Three Key Points: 

1. Social media is a powerful tool when it comes to creating your brand and marketing your business, but followers aren't a paycheck.
2. Online marketing through social media isn’t much more than finding your personal brand, sharing authentically, and building trust with your followers.
3. The massive increase of ads in the online space could be affecting us negatively.