How to build you offer pyramid

Today I want talk about something that was a mistake for me in the beginning. And it is a mistake that I see a lot of online coaches make.

I think that they make this mistake because they see everyone else doing it, and they view those people as successful, so they copy what they are doing.

The issue that I’m talking about in today's episode is not paying attention to the order of their product creation, or services that they offer. And more often than not, creating too many products, or products that compete with one another. So, I have heard this referred to as your offer suit but I like to call it a PYRAMID. What does your company offer? What are your services?

I narrowed this issue down to the order in which you create your offers because I think there is a way to roll out and develop offers efficiently and A LOT of ways to do it inefficiently. From my observations in this field, and from my personal experience, the latter seems to be more popular.

Whether you have offers available right now or you are still in the dream phase, this is going to be a valuable podcast episode for you. You will either stop where you are and reevaluate what you’re doing, or you will start in a much better place then you might have otherwise.

Before we dive in I should tell you what the end goal of an offer suite or pyramid is for me and what I think does well in the health and fitness industry, in the online space that is.

When it is all said and done, it would look something like this:

Your offer pyramid

You have an opt-in of some kind. Some way for you to collect emails of potential clients in return for providing them with some sort of value. See episode #29 for how you can start building your email list.

You collect emails via your freebie or incentive to join a waitlist.

Then you have your low ticket offer - this can be used as incentive or a FREEBIE when someone pays in full for your high ticket offers. It can be used in bundles, and is great for sprint sales like Black Friday, or your birthday. This is a great way for cold leads to become warm leads and get a taste of what you have to offer them.

After low ticket, we have mid-ticket. This does not compete with your high ticket offer. That is a mistake I see all too often. It should be clearly different than your high ticket offer.

For example, I have Instagram 101 and Power hours as mid price products that can lead to or be bundled with my high ticket offer that is FitsPRO Foundations.

On the fitness side, I have a freebie which is my 3 Day Mobility and Core - which are pulled directly out of Built By Annie, this gets people on the Built By Annie waitlist.

Then I have my low ticket offer of the Big Lift Audit which can be used on sprint sales or sent out as a freebie when someone enrolls in BBA. 

Next I have my mid-ticket price with lower commitment membership in Built By Annie (this is a highly automated year long membership but is not personalized) and then my high ticket, higher touch offer of 1:1 training.

You see the pyramid?