In this week’s episode, Dan kicks off the new year by rethinking his view of one very important and oft-maligned area of digital marketing: SEO. And he’s got one of the industry’s leading experts – Dan Golden, president, co-founder, and Chief Search Artist of Be Found Online – to thank for it. Dan and Dan dive into SEO and what marketers should know about this ever-evolving field. At times a bit geeky, at times high-level, they discuss the importance of creativity, relevance, authority, and the need to put customers in charge in order to build an effective search program. They cover challenges facing the industry and marketers in general, and Mr. Golden gives some sage advice on how to find and work with great agency partners.