For over 2 decades Deri Lewellyn-Davies has been an advocate of purpose, being the focus of your business model. Build your strategy on top of your chosen purpose & it will create happiness within like no other driver! Deri's an ambassador of Extreme Performance, he's an Adventurer and a loving Dad & definitely someone who says it like it is, we like that! He's had many ups & downs; he's even danced with death in the clutches of Everest! So many direct & actionable tips from this episode, you'll love it!