Most of us know the Dyson brand. Their vacuum cleaners, hair dryers and stylers, fans, heaters and humidifiers are all considered top of their product ranges. Most of us, however, don’t know that James Dyson toiled over the design for his bagless vacuum cleaner for some 15 years before earning any real profit or gaining any real success. So, what is the story behind the Dyson brand and the first bagless vacuum cleaner? This week we find out! 

This story is a new favourite of Shawn’s. It is quite timely, considering Dyson have just released the Airwrap, their new hair styling tool. Sure, we know how this story ends, but the twists and turns along the way are engaging and unexpected. This story is a great one for encouraging perseverance and iteration, and for offering insights into the true nature of innovation.