Writer Unblocked

#032: How Authors Can Unlock Creativity and Build a Brand Promise


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In this episode of Writer Unblocked, I sit down with award-winning author Carol Van Den Hende to explore how letters can unlock creativity, why empathy and hope are essential in storytelling, and how authors can think about their brand as a promise. Carol also shares her journey from traditional publishing to founding her own B Corp press, and what it really means to publish responsibly.

We talk about:


  • How the epistolary format sparked seven chapters in one weekend
  • The neuroscience of empathy between writers and readers
  • Why authors should celebrate book clubs and community feedback
  • The difference between publishing for access and publishing with responsibility
  • Defining author brand beyond logos and colors


About Carol Van Den Hende:

Carol is the author of the award-winning Goodbye Orchid trilogy and the forthcoming Dear Orchid (Nov 11, Veteran’s Day). Her books have been named most-anticipated reads by Buzzfeed, Parade, and Travel+Leisure, and praised by Glamour and Woman’s World. Through her writing, speaking, and leadership, Carol champions stories of resilience, hope, and empathy.


Connect with Carol:

🌐 Website: carolvandenhende.com

📸 Instagram: @carolvandenhende

📘 Facebook: Carol Van Den Hende Author

▶️ YouTube: @authorcv

🎵 TikTok: @carolvandenhende

📝 Substack: cvdh.substack.com

🔗 Linktree: linktr.ee/cvdh


For more information about Writer Unblocked please visit writerunblockedpodcast.com.


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Writer UnblockedBy Nicole Opdenbosch