Monica chats with founder of What the Fab, Elise Armitage. They discuss:

• The recent rebranding of What The Fab and what Elise learned from it/advice for anyone about to do a rebrand

• Key elements to a successful sponsored campaign/partnership 

• How to balance a full-time job and a full-time blog

What The Fab is a fashion and travel blog that seeks to find the fabulous in the every day. The site aims to inspire its readers to go a little bolder and live life a little fuller.

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