In this Chill episode, Overdose’s Brisbane MD, Elliot Schoemaker, chats with Adobe’s illustrious Head of Customer Strategy, Kevin Wordon, discussing growth, challenges, successes, marketing channels, marketing automation, and key strategies for 2021.

About Adobe

We all know about Adobe’s genius when it comes to software in the creative space–its flagship suites Photoshop, Illustrator, and InDesign have reigned supreme in desktop-publishing for some 40 years—but recently it’s boosted into the digital marketing management software arena. In 2018, Adobe acquired ecommerce services provider Magento Commerce; later the same year it acquired Marketo, a marketing automation software company; and in late 2020, it acquired Workfront, a provider of marketing collaboration software.

These were major acquisitions which bolstered Adobe’s offerings to provide businesses with their digital foundations—customer journey management systems, market automation, commerce engines, content management systems, asset management, personalisation, and analytics, to name a few.

Now, armed with a wide gamut of ecommerce solutions, Adobe is a key player in the world of digital marketing.

The Interview

Kevin Wordon lives and works at his Queensland ‘acreage’—a mini-farm where there are chickens to feed and llamas to entertain. It wasn’t Covid that drove him to his bucolic hideaway; he chose this lifestyle for his young family and because of his love of animals.

Adobe has long supported its remote workforce—well before the pandemic began closing office doors—and you can easily get a sense of the benefits of work-life balance as we chat with Kevin (in between his trots down to the hen house); he’s a super-chill guy.

As Adobe’s Head of Customer Strategy for the APAC (Asia-Pacific) region, Kevin explains his role is about helping customers on their digital transformational journey. This involves things like addressing customers’ pain-points objectives and navigating their marketing automation landscape or commerce landscape.