NIL is transforming college sports—driving brand deals, viral TikTok fame, and a new era of athlete empowerment. But beyond the million-dollar headlines, what does Name, Image, and Likeness really mean for everyday student-athletes? We sit down with Keri Becker, Athletic Director at Grand Valley State University, to unpack the biggest misconceptions about NIL, the boldest ways athletes are cashing in, and how schools walk the fine line of supporting players while staying within the rules. From juggling academics with brand-building to the future of NIL in college athletics, this episode dives into how NIL is reshaping the college experience—and rewriting the playbook for what comes next.

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Chapters

• 00:00 - NIL: Not Just a Buzzword
• 10:15 - Keri's Trophy Room Tour
• 20:30 - Mascot Dreams and Gear Galore
• 30:45 - The Secret Sauce of Winning
• 40:00 - From Intern to Influencer
• 50:15 - College Sports: The Pro Debate

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