In this episode, Tony Yu, an entrepreneur and co-founder of Vessi Footwear, reveals the psychology behind a successful Kickstarter campaign. Elliot and Tony discuss how he dove into entrepreneurship and the challenges he quickly encountered along his journey. Listen in to hear some tips on how to start a successful Kickstarter campaign – and learn why it's so important to capture emotion when trying to convey your brand's messaging.

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3 Key Points

1. It's important to grow your team when trying to scale your business.
2. Learn by doing.
3. Capture emotion to effectively convey your brand.

Contact/Resources

• Website – Vessi Footwear
• Primed Mind – Elliot's Mindset Coaching App