James is a Peak Performance Coach and Mental Training Specialist with over 13,000 hours of training experience working with high performing teams at Nike, Caesars, MGM & ADT. He has studied under 4x World Renowned Mental Performance Coach Dr. Mark Guadagnoli while attaining his degree in Kinesiology at UNLV. He has worked with over 6,000+ people on developing/strengthening the mindset that will take individuals/teams to the next level. He is the founder of Be that 1%, a movement and brand that inspires others to be the one that lives life on their terms, overcome obstacles and do what 99% won’t. He and his wife hosts the Be that 1% Podcast which has reached over 70+ countries and continues to grow. His passion, obsession and gift is to help others develop unshakeable self belief and step into their greatness.