On this episode of the Sports Business Leaders Podcast, we explore the future of sports audio with Chris Shreeve, co-founder of Vokol.

Chris shares how the company evolved from early experiments in AI voice technology to building a platform designed specifically for sports teams, leagues, and creators. We discuss how Vokol is helping organizations deliver authentic, on-brand audio that resonates with younger fans.

From pricing models and a strategic shift from D2C to enterprise B2B, to their ambitious vision of producing millions of personalized podcasts each day, this episode highlights how AI can transform fan engagement while keeping the human touch intact.

If you’re curious about where sports marketing, audio, and AI are headed, this is a conversation you won’t want to miss.