August 22, 2015

033: Solo Saturday: Allow Yourself To Be Put In A Box

13 minutes

Key Take Aways:

Creatives often hate to be pigeon-holed

We like to think that there is so much variety to what we do - and there usually is!

But people need to understand what we’re doing - and, if we want people to pay attention to us, we need to make it easy for them to understand

You need to make sure that there is the smallest “barrier to entry” for people to understand who you are and what you do

You might want to be known for EVERYTHING that you’re doing - but it’s not in your best interest to give people that much information all at once

You are better off allowing yourself to be pigeon-holed initially by people who are discovering your music for the first time

Then, if they choose to dig deeper and understand what you are doing more fully, they will come to realize all of the various facets of what you do

But if you dump everything on them right away, you’ll lose most of them, and they won’t stick around long enough to even understand one of the things that you are all about

First, you need to understand what - of all the things that you stand for, is the absolute most important thing. The thing that is non-negotiable about you

Make your message, and your mission, clear up front - on your website and anywhere else - so that that is what people are greeted with first

Then, as you become more and more well-known in your space, you can allow yourself to branch out into other areas

If you would like to be considered for featured artist, email music submissions [email protected]

Shownotes: modernmusician.co/033

...more

View all episodes

By Colin Thomson interviews musicians and entertainers like Bryan Callen and Bobby Owsinski , to get advice on what musicians should be doing today. Tim Ferriss, Seth Godin, and Justin Timberlake should also come on the show, as well as Taylor Swift, Justin