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033 These Colors Don't Run
Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence
When you are creating a brand, a name, a presence, a platform a personality, congruity is key. Your brand includes your colors, logo, typeface, textures, imagery, voice and topics.
You need to protect that.
Your colors on your website, on your business cards, on material printed by the event promoter needs to be maintained intact.
That means having a business identity package.
You are building brand capitol and it has to be protected to maintain and increase in value.
Imagine if Coca-Cola changed its colors or the logo typeface or the tagline was different every month, what would that do for the brand? It wouldn’t have the stability and recognition as it would if there was continuity and looked the same all the time.
Do you even own the graphics you've been using? Ask your graphic designer person flat out who does.
If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.
Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv
When you are creating a brand, a name, a presence, a platform a personality, congruity is key. Your brand includes your colors, logo, typeface, textures, imagery, voice and topics.
You need to protect that.
Your colors on your website, on your business cards, on material printed by the event promoter needs to be maintained intact.
That means having a business identity package.
You are building brand capitol and it has to be protected to maintain and increase in value.
Imagine if Coca-Cola changed its colors or the logo typeface or the tagline was different every month, what would that do for the brand? It wouldn’t have the stability and recognition as it would if there was continuity and looked the same all the time.
Do you even own the graphics you've been using? Ask your graphic designer person flat out who does.
If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.
Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv
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By Mathew J Peters
5
44 ratings
Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence
When you are creating a brand, a name, a presence, a platform a personality, congruity is key. Your brand includes your colors, logo, typeface, textures, imagery, voice and topics.
You need to protect that.
Your colors on your website, on your business cards, on material printed by the event promoter needs to be maintained intact.
That means having a business identity package.
You are building brand capitol and it has to be protected to maintain and increase in value.
Imagine if Coca-Cola changed its colors or the logo typeface or the tagline was different every month, what would that do for the brand? It wouldn’t have the stability and recognition as it would if there was continuity and looked the same all the time.
Do you even own the graphics you've been using? Ask your graphic designer person flat out who does.
If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.
Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv
When you are creating a brand, a name, a presence, a platform a personality, congruity is key. Your brand includes your colors, logo, typeface, textures, imagery, voice and topics.
You need to protect that.
Your colors on your website, on your business cards, on material printed by the event promoter needs to be maintained intact.
That means having a business identity package.
You are building brand capitol and it has to be protected to maintain and increase in value.
Imagine if Coca-Cola changed its colors or the logo typeface or the tagline was different every month, what would that do for the brand? It wouldn’t have the stability and recognition as it would if there was continuity and looked the same all the time.
Do you even own the graphics you've been using? Ask your graphic designer person flat out who does.
If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.
Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv