Share 034: Caren Carrasco | RFM Modeling 101: Predict Churn, Purchase, & Retention with Simple Segmentation

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April 24, 2019

034: Caren Carrasco | RFM Modeling 101: Predict Churn, Purchase, & Retention with Simple Segmentation

25 minutes

Key Takeaways:

Gather your team. You’ll be most successful with RFM modeling if there are a couple of you working on it together – someone to help you dig into the data, someone to craft the content, etc.
Then, get to scoring and automating. Using Caren’s model, start scoring your customers based on the recency, frequency, and monetary values of their purchases. Once you’ve got that down, it’s time to start crafting messages for your segments and monitoring to see what works and tweaking what doesn’t.
Just do it. Dive in. Take the plunge. Caren and her team at Benjamin David Group spell out all the steps for you so, if this sounds like it could help you retain your customers and improve your bottom line, download the eBook and just get started.

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By Emarsys

April 24, 2019

25 minutes

Key Takeaways:

Gather your team. You’ll be most successful with RFM modeling if there are a couple of you working on it together – someone to help you dig into the data, someone to craft the content, etc.
Then, get to scoring and automating. Using Caren’s model, start scoring your customers based on the recency, frequency, and monetary values of their purchases. Once you’ve got that down, it’s time to start crafting messages for your segments and monitoring to see what works and tweaking what doesn’t.
Just do it. Dive in. Take the plunge. Caren and her team at Benjamin David Group spell out all the steps for you so, if this sounds like it could help you retain your customers and improve your bottom line, download the eBook and just get started.

Full Shownotes:

...more