Strategy represents the vision, purpose and long-term position of a company, but it does you no good to develop one unless you “plan your work and work your plan.”  So says strategy expert Mark Pegues.  In this episode, Mark compares the relationship between strategy and execution to a camera – zoom in to execute and zoom out to strategically plan.  However, he warns, like business processes, a strategic plan is not meant to be shelved once developed but must be consistently leveraged to accomplish your company’s mission.  Learn Mark’s 12-point guide to developing and defining your business strategy and why you should never change it unless your business’ fundamental values change.