GAEA Talks

#034 - Elite Performance Meets AI Lessons with Floyd Woodrow MBE DCM and Malcolm Frame


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This episode of GAEA Talks explores how artificial intelligence can augment - not replace - human potential. Guests Floyd Woodrow MBE DCM and Malcolm Frame dive into the intersection of psychology, performance, and AI, discussing how technology can enhance decision-making, resilience, and personal growth. From elite sports and military training to education and business, they reveal how AI can uncover hidden patterns, provide personalised insights, and help individuals and organisations thrive. The conversation challenges the hype around AGI, focusing instead on meaningful human development and the next frontier of human-AI collaboration. Floyd Woodrow MBE DCM is a leadership specialist, author and entrepreneur. He is the chairman and CEO of Super North Star, advising CEOs from around the world in fields such as business, sports and education on leadership and elite performance. His success in business has come after a distinguished military career, including 23 years in the SAS (being one of the youngest ever individuals selected for the Special Air Service at the age of 22). For his services he was awarded the Distinguished Conduct Medal and an MBE. Floyd also heads a charitable foundation called Compass for Life, which delivers educational programmes in schools and colleges across the UK.Compass for Life is an evidence-based bespoke leadership and development programme that assists individuals and teams alike in finding their true purpose. It is perfect for a variety of people, from business leaders, international sporting champions, teachers or those simply looking for inspiration, the Compass for Life programme will help unlock an untapped pool of potential and attain your goals.Visit Compass for Life at https://compassforlife.co.uk/Floyd has also written the book 'The Warrior, the Strategist and You: How to Find Your Purpose and Realise Your Potential' available here https://www.amazon.co.uk/Warrior-Strategist-You-Purpose-Potential/dp/1783966831Malcolm was the head of psychology at Southampton Football Club and works at Peak AI, a natural Language processing system enables personality profiling and cognitive performance measurement in a simple, low-friction interface. Malcolm works with Floyd bringing a wealth of knowledge on peak performance at the highest levels of sport, particularly that of the Premier League. He has amassed years of experience helping players develop elite mindsets, with greater resilience and perspective to align with their high ambitions. Malcolm discusses how important the inner mind of a player is, on and off the field, and how to improve that. He fundamentally understands what it means to listen to elite athletes, tailor plans accordingly and coach them in a way that works for them. Helping to achieve the best outcomes for the top players from an extremely specialised approach, which he has now with the help of colleagues like Floyd, integrated into an AI platform. The combination of their experience and the power of AI, are revolutionising coaching and sports psychology.See more at https://www.peakai.com/

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