He lost 100K. Fought on the same night. And turned it into the most exciting fight promotion in the Middle East.

In this raw and revealing episode of The Bits You Don’t See, returning guest Jamie Cormack shares the unfiltered truth about building a combat sports brand from scratch in Dubai — and what it really takes to turn pain into power.

🎙️ Jamie talks about:

• The $100K loss that nearly ended it all

• How Dubai’s boxing scene is exploding — and why amateurs are leading the charge

• Turning events into movements: Prizefighter, fight festivals & fighter-first business

• What big-name promoters are missing (and why they’re now calling him)

• The deep link between struggle, identity, and long-term success in sport

This isn’t just about boxing — it’s about resilience, reinvention, and redefining what’s possible.

💥 Featuring themes of:

#Entrepreneurship #SportsBusiness #BoxingDubai #FitnessEvents #Prizefighter #Resilience #UAEStartup #FighterMindset

00:00 – The brutal truth behind Jamie's first boxing show

03:40 – Why amateurs are outselling professionals

06:16 – Building a promotion world champs now call for

10:10 – Making boxing accessible to underrepresented audiences

13:27 – Training fighters for media, not just the ring

17:01 – The business of boxing: How fighters really survive

19:44 – The Prizefighter format: 3 fights, 1 night, 30K

23:14 – Tipping fighters mid-fight: Innovation or chaos?

26:14 – Upcoming fight nights and the long-game vision

32:24 – Launching Well Bee Fest: Fitness meets fight culture

36:24 – Why the bee theme actually matters

42:00 – Why struggle is the secret ingredient to purpose

🎧 LISTEN / WATCH THE FULL EPISODE:

👉 YouTube: https://www.youtube.com/@TheBitsYouDontSee

🎧 Spotify: https://open.spotify.com/show/7GoQcDSj3bU1og11KUZ7uX

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/bits-you-dont-see/id1787517797

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#TheBitsYouDontSeePodcast #JamieCormack #BoxingPromoter #CombatSports #DubaiLife #FitnessFestival #FighterJourney