Our guest today is Mason Arnold, the CEO of Cece’s Veggie Co. Mason shares his journey bringing foundational ingredients to meals through noodled veggies. With dietary restrictions and gluten allergies, many people need alternatives to a spaghetti-style noodle. Mason was at the forefront of this industry, leaning on a background in engineering, Mason developed the best way to handle different vegetables and valued the fork-behavior (how the noodle picks up sauce) and mouth-feel (texture) for his products.

Mason and Ben discuss the challenges that can occur when your business is so successful. Problems still exist, and they're bigger problems that have more zeros behind them! This is a super enlightening conversation for what to think through and plan for when you hit that magical consumer/product fit combination and your product starts flying off the shelves.

Full transcript available at https://barcodestartup.com/podcast