Rory Green says, “It is much easier to make someone who cares about you give you money than it is to make someone who has money care about you.”

So let's stop competing for the same small pool of money and instead let's try to tap in to the thousands of companies who have never been approached.

In this week's Quick Tip Simon works through his 'Circles' exercise step-by-step, helping you identify the companies that are most likely to partner with you.