Enzo Caruso, an expert in haptic technology and the Head of Business and Operations at Haptic, joins Brendan to discuss the revolutionary capabilities of touch-based feedback and its potential to improve accessibility and inclusion. He explains the concept of haptic technology and its applications in various industries, exploring Haptic’s journey from the development of their first product, Waybands, to their current focus on software licensing. Enzo and Brendan highlight the universal benefits of haptic technology and its potential to enhance safety and awareness for all users, and they discuss the challenges and opportunities in haptic navigation, the rebranding of WearWorks to Haptic, and Enzo’s personal involvement with the company. He shares insights into investing in early-stage startups and the future trajectory of Haptic. Enzo explores new use cases for haptic technology, such as navigating gyms, and discusses the barriers to adoption and protection of haptic technology. 

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Episode 34 Takeaways

• Haptic technology utilizes touch-based feedback to improve accessibility and inclusion and has applications in various industries, including navigation, ride-sharing, and event venues.
• Haptic technology benefits all users, not just those with visual impairments.
• The adoption of haptic technology faces challenges, such as the need for awareness and integration into existing systems.
• Haptic Nav is the primary software for users to experience haptic technology.

Episode 34 Chapters

00:00 - Introduction to Haptic Technology

03:12 - The Journey of Haptic Technology

06:51 - Expanding Haptic Technology to Other Industries

08:40 - The Universal Benefits of Haptic Technology

11:13 - Challenges and Opportunities in Haptic Navigation

14:49 - Rebranding from WearWorks to Haptic

17:15 - Enzo's Involvement with Haptic

19:24 - Investing in Haptic and Determining Investment Opportunities

20:41 - The Future of Haptic in the Next Five Years

23:34 - Exploring New Use Cases for Haptic Technology

26:52 - Barriers to Adoption and Protection of Haptic Technology

27:17 - Primary Haptic Software for Users

28:22 - Resistance and Reception from the Visual Impairment Community

30:08 - Haptic Technology in Gyms and Indoor Navigation

32:44 - Exciting Developments in the Next Year for Haptic

34:37 - Closing Remarks and Call to Action