Biggest Launch Takeaways of 2019

If you want to understand where I was with my knowledge of business when I started out, this should make it pretty clear...

I bought B school by Marie Forleo in 2016. When we got to the marketing section, I skipped most of it because it was terrifying and I had nothing to market yet.

When she mentioned launching, I didn’t even know what a “launch” was. I had no real mailing list or audience and my Idea of a launch was just saying “hi guys, buy my training” followed by waiting for all the humans to sign up.

As you can imagine, that was an epic failure. There were so many factors at play here. It was not the fault of B school.

A large portion of it was really just a pure lack of experience.

Luckily, if you keep going with this entrepreneur deal, you certainly gain experience.

Since 2016 I have launched

* 20 day challenge* Free prelude to 20 day challenge (when I thought I needed a funnel and was doing it all wrong).* 6 week transformations (when I hadn’t taken the time to really get clear on my ideal client and the type of service I wanted to offer).* A pull up guide* Free challenges* Built By Annie round 1* Movement 101* A relaunch of Built By Annie with 3 new programs* Body weight for weight lifters* Biz Talk Power Hours* FitsPRO Foundations* Instagram 101* Recent promo for Built By Annie* And the Big Lift Audit

That’s 15 launches okay?

That’s A LOT of failing and learning with some succeeding intertwined.

2018 and 2019 are when I started to really get a system for launching. To develop a launch map.

I took a launch mastermind as well. Which I don’t think was innately worth the value, but I think you get out what you put in so in that sense it lead to success.

So, today we’re diving Into my biggest takeaways from launching in 2019.

Track your launch numbers

Number 1 - launching is a time to study.

Studying my launches has helped take away from the connection between my launch being success and my value as a human or professional. Launches are for learning.

Now, this will be harder if you’re on the side hustle life. You likely won’t have time for this. But if you can, tracking your numbers is so powerful and empowering in my experience. That’s coming from a person who likes numbers.

To give you an idea of what I’m talking about,

I track:

* Email opens and click throughs throughout the launch* Main sales page visits* Checkout page visits* Enrollments.

Super simple. Not extensive.

What this does is two things:

It gives me feedback and shows me trends - Which emails did the best Which emails did poorly? What percentage are clicking through to the checkout page from the sales page?

And on top of that, it was so encouraging to me to track sales page visits BECAUSE...

When you’re launching and sending emails and...