In this episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Nic Cooper, the founder of Wild Adventures Melbourne (WAM). Nic shares his fascinating journey from growing up in a bed and breakfast in England to establishing his own eco-adventure business on the Mornington Peninsula. Discover how Nic's childhood experiences and passion for nature led him to create a tourism business that prioritises sustainability and community impact.

Nic delves into the challenges and rewards of becoming a certified B Corp, explaining the rigorous process and the continuous commitment to environmental and social responsibility. He also discusses the importance of providing eco-friendly experiences that educate and inspire guests, fostering a deeper connection with nature and promoting conscious travel. Learn about the innovative practices Nic employs to ensure his business not only minimises negative impacts but also contributes positively to the local environment and community.

Throughout the conversation, Nic highlights the significance of collaboration and community support in the tourism industry, sharing insights into how local businesses can work together to create a thriving, sustainable tourism ecosystem. Whether you're an aspiring tourism entrepreneur or simply passionate about eco-friendly travel, this episode offers valuable lessons and inspiration.

• 00:00 - Welcome to the Tourism Hub Podcast, a podcast devoted to you and your excellence
• 01:00 - WAM is an eco adventure operator based on the Mornington Peninsula
• 04:49 - Nic went through certification process to become a certified b corp
• 07:50 - Melbourne-based eco adventure company offers free sunscreen for all customers
• 15:00 - Mornington Peninsula Business Excellence Awards finalist for first time
• 22:16 - You've been through some challenging times with your outdoor adventure business
• 25:42 - Nic has taken purpose led and being a purpose driven business to a whole new level
• 27:52 - The dolphins are under threat in the ocean because of plastic and rubbish
• 33:50 - Progress, not perfection, is some of the best business advice I've received
• 36:52 - How to, so to make, to help you run your really outdoors business
• 38:45 - What is current or existing like a resource or a person, a podcast that you've drawn inspiration from
• 43:26 - George Michael's Whamdegh logo is absolutely beautiful

References:

Wild Adventures Melbourne: https://www.wildadventuresmelbourne.com

Mornington Peninsula Koala Conservation: https://mpkoalas.org.au

Peninsula Hot Springs: https://www.peninsulahotsprings.com/

 

Connect with Nic Cooper and Wild Adventures Melbourne:

Website: https://www.wildadventuresmelbourne.com LinkedIn: https://www.linkedin.com/in/Nic-cooper-wam/ #TourismHub #BeExcellent Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.   Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias