“I feel like people are more open to black brands” 

Dionne Gooding is a fashion designer and sustainable London-based clothes brand creating handmade, fun casual pieces and custom-made garments using West African print fabrics. Combining organic cotton and preloved garments with fabric off-cuts to avoid wastage, her sustainable credentials has seen the designs included in Selfridges’ Project Earth collection. Dionne shares her business journey so far, featuring Paris events and a pandemic pivot.

Dionne talks on:

• Building the business with customised shoes
• Learning essential business skills 
• Moving from custom designs to manufacturing
• Pivoting and changing the business model after COVID
• Being a working mum and adapting to change
• Designing for Selfridges 
• Positive BLM consequences

Discover Dionne’s work and latest collection at https://www.dionnegooding.com/

Find out more about REALWORK on Instagram @doreal.work or visit www.doreal.work 

The REALWORK Podcast with Fleur Emery is produced by Buckers at Decibelle Creative, find her on Instagram: @decibelle_creative and here: www.decibellecreative.com

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