What’s the best way to build out a successful niche? Follow your passion. Paul Neiffer, CPA, has done just that in the agriculture business by creating and writing the well-known blog, Farm CPA Today. In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Paul about the impetus for starting the blog, how it led to more writing and speaking engagements and approximately $2 million in direct fees over the past five years.