In this episode, Dan digs deep into PR with strategic communicator, writer, speaker, and media expert Janet Falk, owner of Falk Communications and Research. With a career spanning from academia to investment banking and ultimately to public relations, Janet lays out some practical ways PR professionals can excel in their field. She and Dan discuss the evolution of the profession, how to think like a reporter, how to be quotable, and a range of other valuable topics for communications pros and fans alike.