Girl on Purpose with Vivian Tenorio

035: Julie Busha, President of Slawsa


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Julie Busha launched the Slawsa brand to the market in 2011 with rave reviews and retailer confidence that saw placement in over 5,100 stores in the US and Canada within two years. Prior to becoming an entrepreneur and landing a coveted spot on Season 5 of ABC's Shark Tank, Busha spent her entire professional career in the world of sport marketing. She worked with many Fortune 500 clients, starting with IMG and most recently leading the marketing efforts for an agency owned by NASCAR driver, Bobby Labonte - a company she was recruited to build in 2007. She is proud to have worked with General Mills for nearly a decade. Busha graduated with three departmental honors as Academic All-American and Order of Omega from Winthrop University and has since been published through various media outlets. She resides with her husband Brett and two weimaraners in Cramerton, North Carolina. More information about Slawsa, including a store locator, can be found at www.slawsa.com.

 

On Today's show Julie will share:

- What’s Your Personal Mission Statement
I've got three little rules:  #1 Don't make excuses.  First of all, no one wants to be around people who don't take responsibility for their actions or inaction…they bring everyone else around them down. I have found that unsuccessful people can only achieve success on the backs of others. Don't be either one: the freeloader or the mule; and the freeloaders seem to be the ones who make the most excuses.  #2 Never let someone else's inability to see your value determine your worth.  If you want to achieve something, put in the work to get it done as it doesn't matter what other people think.  #3 Don't be afraid to bite off a little more than you can chew at times.  You lose fear when you dive into unknown territory head first and it'll make you stronger to take on more in the future.  It'll build confidence too.

- Biggest Business Mistake 
I have always been a people pleaser and desire to make people happy, proud, you throw in the adjective, has always been a personality trait of mine.  With that, I have found myself in situations where I have been too nice and that good nature has been taken advantage of.  You want to assume the best in people but at the same time, you have to learn how to spot people who are just wanting to take advantage of your generosity, efforts or both.  Its a fine line.  Don't stop being nice, generous and helpful to others, just use caution when you do. I've learned it's okay to look at life's scenarios with a cynical eye from time to time and sometimes you have to do that to protect yourself.

- How Do You Handle Business Stress and Uncertainty 
With more grey hair.  Honestly, because I am a very type-A person who feels she needs to be in control, it's not easy to think about the uncertainty of the future.  I probably stress more than most but, at the same time, I have confidence in my abilities and I need to trust in those to get me to my goals.  I just have to remind myself from time to time that I'm on the right path and as long as I stay focused, good things will happen.  Physically, I enjoy going for a good long run or doing an Insanity workout to relieve some stress. In shape people can take on more workload.

- Greatest Business Decision That Changed Everything 
Buying out my partner when he requested to sell his equity in the company to me.  To say that it was a shocking request is an understatement.  Considering everything I had put forth with the company in time, effort and finances to grow the Slawsa brand where it was at the time of the request, I can't say it's an easy decision.  I was now going to assume even greater risks with the added weight of an additional investment for the buyout and the legal fees in doing so.  It's not an opportunity that comes before a 34-year old often but, at the same time, it was one that I couldn't pass up, even if it meant making additional sacrifices to do so.

- Best Book For The Entrepreneurial Mindset 
I'm a big fan of Larry Winget's business books because of their comical, kick-you-in-the-pants, nature… but I'd like to change this question up and reference a SONG that I think every Entrepreneur should live by: Frank Sinatra's "My Way."  If you live like the person in this song lived, you probably kicked a little ass along the way.  It's a great anthem for us entrepreneurs.

- Plus much more...

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Girl on Purpose with Vivian TenorioBy Interviews w/founders of today's fastest growing brands, New York Times Bestselling authors featuring Tory Johnson, Guy Kawasaki, Tito's Handmade Vodka, Coolhaus, Hail Merry, Brad’s RAW Foods, Suja Juice, Rachel Hofstetter & other Entrepreneurs!