💡 Jarred Smith, 1 of 2 “NOOMA” Bros, is on today’s episode of the Built For More podcast! NOOMA stands for "No More Artificials" and Jarred and Brandon officially launched their drink line when they were tired of the drinks they were consuming as college/pro-hockey players that were full of artificial ingredients and flavors.

🎧 Hear how these brothers developed their business from a simple “need” as their hockey careers winded down and created a product that would soon take the athletic world by storm.

📖 Learn the story of the evolution of their business, products and brand from the very beginning of naming their product to understanding how to target their fitness/nutrition-minded audience.

🍎 Understand that the biggest opportunities don’t always lead to the biggest breaks for your business.

Follow Jarred on IG at @noomabro_j and check out his amazing company, NOOMA, at @drinknooma.