If you're designing for the web, you're in a wide-open space of possibilities. These seemingly endless options can produce anxiety and hinder your design efforts, as every unknown feels dangerous.

What if integrating data into your designs is the answer?

Tom Niemeyer is a Design Scientist at Conversion Sciences with over 18 years of digital design experience. He has a unique perspective on the value of data for the designer.

On today's show, Tom and Brian discuss the nuances of introducing boundaries to the design process, and how these constraints can improve the effectiveness of your designs.

Listen in to hear the full conversation.

Resources Discussed:

• Studies of Rats

Quick Links:

• Connect with Tom
• Follow Brian on Twitter
• Learn more about Conversion Sciences