This episode is proudly sponsored by Nawy: https://www.nawy.com - The largest proptech in Africa

Khaled Attallah is the Co-founder & CEO of ariika, a leading DTC furniture and homeware brand that creates unique & modern products and make them accessible. ariika’s clients include big corporations, real estate companies, regional design houses and a large and diverse consumer segment base.

Prior to committing on full-time basis in ariika, Khaled had commercially managed Shave & Oral Care regional business units in Procter & Gamble for 5 years and was responsible for Egypt & Levant markets.

Khaled has managed to grow ariika’s business x25 times in the last 4 years while penetrating new strategic products segments, expanding the company’s regional presence and exporting to +12 markets, employing +150 employees, and raising multiple rounds of investments.