The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses

035: The Pathway To Website Success


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In this episode, Jules takes you through her Pathway to Website Success, breaking down the essential phases every business owner should follow to create a website that drives traffic and sales. Drawing on a recent conversation with a local business owner, Jules explains how focusing on the bigger picture can help you not only improve your website but also streamline your business processes for greater efficiency and profitability.

Key Takeaways:

  • Laying the Groundwork: Discover the critical pre-work stages, including having a proven offer, understanding your customers, and setting up a simple but functional website.
  • Phase 1 - Loved, Not Leveraged Website: Learn how to optimise your website for quick wins, from SEO fundamentals to setting up Google Business Profiles.
  • Phase 2 - Website Wake-up: Implement actions that drive both traffic and conversions while enhancing your customer experience.
  • Phase 3 - Traffic & Sales Growth: Explore advanced SEO strategies and conversion rate optimisation techniques to fuel continued growth.
  • Phase 4 - Sustainable Success: Achieve long-term growth with regular tweaks and updates to keep your website performing optimally.

If you’re ready to get unstuck and want your website to become a powerful tool in your business, this episode will guide you through the essential steps.

Resources mentioned in this episode:

  • Episode 10: Making Informed Decisions Around Migrating Platforms
  • Episode 29: Business Problems Your Website Can Solve
  • FEA Create - All-in-One Website and CRM Platform
  • Book a Free 20-Minute Website Success Discovery Call

For more insights and to book a discovery call, visit the website.

Enjoy the episode and share it with a friend if you found it helpful!

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

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The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness BusinessesBy Jules White: Website & SEO Marketing Consultant