North Carolina is the sixth most-visited state in the country. The main reason why people make plans to visit the Tarheel State is Wit Tuttell, the Executive Director of Visit NC. Tuttell oversees a team passionate about everything from Murphy to Manteo and every town and hamlet in between, including the Pinehurst, Southern Pines, Aberdeen Area.

To catch up with Wit, who enjoys minor league baseball and barbecue when not touting tourism, we brought our podcast, Paradise in the Pines, to the Visit NC nerve center in downtown Raleigh. Listen in as we learn more about the secret sauce behind the state's travel and tourism strategies and why people choose North Carolina more than ever before.

@visitnc @ustravelassoc @SoutheastTourismSociety #visitnc