This Podcast Is Episode Number 0356, And It's About Contractor Networking - How To Connect With Local Business Owners Making a few good local business connections can go a long way in helping your construction business grow. Networking can spark mutually beneficial partnerships, lead to new opportunities, and attract more clients through word of mouth.   In the age of social media, small business owners may think networking isn't as valuable as it used to be. On the contrary, it's just as crucial for people to get to know your face out and about in the community as it ever was. And fellow business owners are much more likely to refer you once you've met in person or have worked with you in the past.   We have previously put together an article about  within the industry. This time, our focus is on connecting with local business owners. Here's how to start networking more effectively with business owners in your neighborhood. Pay it forward One of the simplest ways to connect (without feeling like you're networking) is to get involved in projects that benefit your local community. Consider these opportunities to work with community leaders and business people for a good cause –while spreading positive word of mouth about your business. Host a community fundraiser Volunteer for a local hospital, shelter, or school Serve on a non-profit board or offer pro-bono services Doing good work in your community will help you get to know other small business owners you can refer your customers to, and who may return the favor. Join local business groups Getting involved with your local Chamber of Commerce, Rotary Club, industry associations, or a regional meet up group is a great way to increase your visibility.  As an active member, you'll quickly get to know a host of other small business owners to bounce ideas off of, partner up with on going projects, and support each other's professional growth.  Here are a few ideas for expanding your list of local business contacts: Run an ad and offer a member discount in your association's newsletter Participate in networking events organized by and for members of your business community Host a workshop that helps members increase profits or improve an aspect of their business or personal life (Example: Home Renovation Tips) The True Value Of Networking Keep in mind that not every group is right for every kind of business. There are all kinds of groups dedicated to networking. Some are highly structured with performance requirements, exclusive membership, and the payment of dues. Others are free form, come as you please, and no charge. You will find that some groups may not have connections in the market you are seeking to attract. You will find some groups have rules that just don't fit with how your business works. Yet there is one factor that is often overlooked when considering a networking group; does this group offer more long-term value or short-term value? When you focus on short term value, you see each member of the group only as a prospect. This limits the business potential of the group because you can't reach beyond the people who are present in the room. The long-term value of networking groups lies in building strong, trusting relationships that will give you influence beyond the people in your immediate group. Discover needs If you are like most people, you are already pretty clear about what you need. What you may not be so sure about is what your business connections need. Do you know anyone who is a good prospect for them? Can you recommend or offer services that will help them? Find out what your contacts need and act to fulfill those needs. Be generous Stop looking at every person in your networking group as a potential sale. Especially early on, be more concerned about what you can give than what you can get from these meetings. Give materially by sponsoring group events. Give of your time and effort by contributing time in a service...